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Journalism and Mass Communication Course Helps You to Tell Your Story

When American Emmy winning novelist and scriptwriter George R.R. Martin says in ‘A Game of Thrones’ series, ‘Why is it that when one man builds a wall, the next man immediately needs to know what’s on the other side?’, the author is talking about how curiosity drives the human mind. Curiosity is a strong desire to know or learn. The best way to satiate one’s curiosity is to enter the field of Journalism and Mass Communication as this can open up the world for you right at your feet.

As an individual you have realized that how essential it is to tell a good story to keep your kith and kin engaged in conversation. You are already witnessing fantastic changes in how information is being accessed and received. You are also seeing how digital media is changing the world as you know and see it.

As youth and future leaders of the 21st century, you are hard working, have the desire to learn about newer things and, perhaps, even harbor plans to branch out as an entrepreneur or a freelancer, then the world of Journalism and Mass Communication definitely gives you that competitive advantage. As it is, you are already a part of the world of communication whether you realize it or not. So why not build on these already available fantastic opportunities of mass communication and open up more eclectic career vistas for yourself by doing a Journalism and Mass Communication course. This course could be MA Journalism and Mass Communication, BA Journalism and Mass Communication or Diploma in Mass Communication.

Who knows in this rapidly transforming world of digital era and social media, you may find yourself filming volcanoes or announcing news from the most unexpected places or managing social media accounts for prominent people. The world of mass communication is full of never ending surprises and possibilities. There’s more. Don’t forget the high financial bundles that will fall in your kitty as soon as you finish  Journalism and Mass Communication course and start earning. As a BA Journalism and Mass Communication graduate or a diploma in Mass Communication, you can expect an average salary package of ₹ 5-6 lakh per annum.

If we consider undergraduate (UG) courses like BA, B.Sc, B.Com, BE/BTech, BCA, B.Pharm, BDS, BPT among others, a BA Journalism and Mass Communication  degree or a  Journalism and Mass Communication course just stands out.

Professionally speaking, a BA journalism and mass communication degree is an umbrella name for covering myriad more professional opportunities in this sphere. These are namely Journalism, Radio & Television and Film Studies, Advertising, Public Relations, Photography, Graphics & Animation , Event management and media-communication research, Multi-media and media management, Development Communication and Media Studies. 

Of course this does not mean that other UG courses are being undermined. But the bouquet of choices that a bachelor of mass media or  journalism and mass communication course offers opens many career opportunities whether you choose to work for a media house or as a freelancer.

 Career Options

1.Journalism field encompasses working either for print media or online publications:

As a journalist, one can work in media outlets such as newspapers, magazines, as blog writers, reporters, columnist and editors. In addition, you may be involved in production of the publication, taking on sub-editing and designing responsibilities. Newspaper journalists have a chance to do research and write stories for national, regional and local press. They report on a wide variety of subjects. As a magazine journalist you also have a chance to work for web magazines, customer magazines from shops, supermarkets, etc, trade publications, also known as business-to-business (B2B) magazines. According to a survey by Pay scale Company, a journalist can earn between ₹ 1.02 lakh and ₹ 7.95 lakh.

2. Radio & Television:

After doing  a journalism and mass communication course, you can foray into film and television. This medium offers choices like film director, producer, camera operator, cinematographer, sound and light technician, runner, multimedia expert, news reporter, program researcher, film archivist, film critic, makeup artist, location manager among others.

In addition, a Bachelor of Mass Media degree also helps you prepare for acting careers in films and serials if you so desire. But incumbents have to take acting training courses to sharpen their ‘acting chops’.

Offbeat careers like Radio Jockey & Video Jockey are also open to  those after completing journalism and mass communication course or diploma in mass communication. According to salary comparison and career resources website Salary explorer, average salaries in broadcasting/arts/entertainment can range between ₹ 14,700 and ₹ 57,000 per month. 

3. Advertising:

When related to mass communication, advertising is marketing a product or service in a persuasive manner encouraging the audience to buy or use the product or service. Careers in advertising can comprise working on both creative and business sides. Advertising’s creative side focuses on making advertisement campaigns for print, online and broadcast distribution. Business side pivots on building career opportunities with agencies and media outlets. Jobsite states that entry level salaries in advertising start at ₹ 313,125 per annum (p.a.)  and as you grow in the profession, it increases to ₹ 425,000 p.a. and above to ₹ 1,002,508 p.a..

4. Public Relations:

With a degree in mass communication, a graduate can work within an organization or work as a freelancer, representing various firms/ clients. A PR professional’s task is to bring the organization’s accomplishment before the public through newspapers and television. Career advisory platform Ambition Box says the salary in India for PR ranges between ₹ 0.7 Lakh to ₹ 8.0 Lakh with an average annual salary of ₹ 2.5 lakh. Salary estimates are based on 1.1k salaries received from Public Relation Officers.

5. Photo Journalism:

Photography is an integral part of journalism. As a photojournalist, career options include shooting videos, good news item/feature and telling a news story through pictures. Photographs have relevance in both print and broadcast media. Salary for a can be between ₹ 2.5 lakh to ₹ 5.2 lakh p.a.

6. Graphics & Animation:

Animation and Mass Communication go hand in hand but they are different also. Education web portal states starting pay packages for animators can be in a range or ₹10,000 to ₹15,000 per month. But within a span of three to five years they can become senior animators and command a monthly salary as much as ₹30,000 to ₹40,000. If you are really creative and have been a part of some innovative projects you can bag a pay cheque in excess ₹ Rs.55,000.  The good news is that  incumbents interested in graphics and animation career, the demand has exceeded the supply as the animation industry requires more than 30,000 professionals every year.

7. Event management and media-communication research:

This is another career option for mass communication graduates. As an event manager, a student can work with an event management company or start his own outfit. As this is a growing industry, the potential is also very large. According to Indeed job site average salary per month in event management is  ₹19,742 per month. The base salary is based on 162 salaries reported as on December 18, 2021. Jobsite adds an entry level event manager with less than three years of experience can earn an average total compensation of ₹2,38,750.

8. Digital media:

This media form is the future of the 21st century. Interested in experiencing life at 24 frames per second? A career in digital media includes designing and developing content for marketing initiatives, websites, video games and animation among others. In fact digital and social media are synonymous today. An incumbent interested in specializing  in social media can learn to specialize in areas like SEOs, Google Ads, and Facebook. A social media expert must thoroughly understand audience behavior. He also needs to develop hard and soft skills to manage diverse responsibilities. This learning of social media handling can help interested students in having careers as social media managers for politicians and others who don’t have trained staff to manage their media platforms like Facebook, Instagram and Twitter. Other career options include digital media photographer, video editor, web analytics specialist and web developer just to name a few of them. According to Average Salary Survey website average earnings for digital media in India is ₹2,166,539 per year. With a BA journalism and mass communication degree you can start with ₹1,987,113 p.a.

9. Career as a freelancer:

Which other degree can offer this choice? It can be said a bachelor of mass media or diploma in mass communication will empower you to define your own career path. What better way than sitting at home with your laptop, a cup of coffee by your side, writing content for a media house and then moolah flowing into your bank? 

According to Mr Dinesh Pathak, Director, Planning and Implementation, Maharishi University of Information Technology, Noida Campus, ” With mass communication being such a diversified field, there are plenty of job options for today’s youth in India.”

Look at the uniqueness of a Bachelor of Mass Media or Diploma in Mass Communication. Away from the world of routine and predictability, this  Journalism and Mass Communication course not only helps you enter a workforce that is challenging and rewarding in equal proportion, it opens up a world of possibilities that you only dreamed of.

(Writer is a senior journalist and Editor (Print & Digital), Maharishi School of Journalism and Mass Communication, Noida Campus) – Dr. Bhavna Wal

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