OBJECTIVE AND DESCRIPTION

The fundamental nature and learning outcomes based approach to awarding the B.A (Journalism & Mass Communication) is founded on demonstrated achievement of outcomes in terms of knowledge, understanding skills, attitudes and values, and academic qualities expected of a graduate. 
The learning outcomes specify what graduates are expected to know, understand, and be able to practice on a professional level after successfully completing the Mass Communication & Journalism degree programme of study. 
The expected learning outcomes are relevant in today's context, as graduates of mass communication and journalism are employable in the M&E industry. The goal of this course is to help students understand the concept, scope, and significance of mass communication in today's society, as well as to prepare them to be media professionals with solid technical, ethical, and academic knowledge.

Career opportunities after completing a course in Journalism and Mass Communication:

Media and Journalism Roles

Electronic –Media

1. T.V Channels

• Reporting
• Anchoring
• Script Writing
• Camera handling
• Sound Recording
• Direction
• Production
• Set Designing (art direction)
• Editing.
• Graphic Designing.
• Production Cell.
• PCR.
• MCR.
• Makeup.

Media Marketing and Sales

• Media sales.
• Media Buying.
• Corporate Communication.
• Advertising and Brand management.

1. Radio

• Program Presenter.
• Radio Jockey.
• Production.
• Program Production.
• Copy writer.
• Music Composer

Media Marketing and Sales

• Radio sales.
• Advertisement and Brand management.
• Business Development.
• Media Sales.

Prouction House

• Scripting.
• Direction.
• Production.
• Coordination.
• Art and Creative Visualization.
• Graphics and animation.
• Multi Media.

Print –Media

      Magazines and NewsPaper

• Reporting.
• Editing.
• Photo Journalism.
• Content Writing.
• Graphic Designer.
• Marketing and Media Sales.
• Brand Management.

PR Agencies

• Image Management and Identity.
• Brand Communication.
• MediaRrelations.
• Financial PR.
• Digital PR.

Advertising Agency

• Content Management.
• Creative & Art.
• Copy Writer.
• Research & Analytics.
• Marketing & business development.
• Graphic Designer.
• Client Servicing and Account Planning.
• Media Planning and Media Buying.
• Media Operations.

Event Management & BTL

• Event Operations.
• Event Creations.
• Ooh - Out of home.
• Visual Communicator Cell.
• Brand Activation.

Digital Media

• Digital Content Creator
• Digital Content Editor
• Online Journalist
• Web Content Writer
• Multimedia Journalist
• Content Strategist
• Blog Writer / Columnist