A Report on

 

Guerrilla Marketing Ideas Brainstorm”

 

 

09^th September, 2025 (Tuesday)

 

 

02:00 PM to 03:30 PM

 

 

Organised by: Marketing Club, Maharishi School of Business Management, Noida

 

Objective of the Activity: The objective of the Guerrilla Marketing Ideas Brainstorm activity was to encourage students to think creatively and innovatively beyond traditional marketing approaches by exploring unconventional, low-cost, and high-impact promotional strategies. The activity aimed to provide participants with practical exposure to how brands use guerrilla marketing to capture attention, generate buzz, and create memorable experiences for consumers. It also sought to foster teamwork, enhance problem-solving and presentation skills, and bridge the gap between theoretical marketing concepts and their real-world applications.

Participating Students: 19 students from BBA and B.Com 2nd year were the participants of the Activity.

The Marketing Club organized a Guerrilla marketing is an innovative and unconventional approach that focuses on creating maximum impact with minimal resources. It relies on creativity, surprise, and high engagement rather than traditional advertising methods. This report highlights the concept, objectives, strategies, and outcomes of guerrilla marketing activities undertaken.

The event began with a Guerrilla Marketing led by evaluator Dr. Garima Srivastava covering topics such as Low cost but high creativity, Best suited for start-ups, students, and small organizations with limited budgets.

After a thorough evaluation by the judging panel based on creativity, relevance, and execution, the winners were declared as follows:

First Prize: Aryan Yadav & Ashwini –Class- BBA3^rd Sem  
Second Prize: Ridhima &Lokesh – Class-B.Com 3^rd Sem
Third Prize: Joyti & Akash  – Class-B.Com3rd Sem