A Report on

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Branding Workshop Logo Design Contest”

 

14^th August, 2025 (Thursday)

 

 

11:30 AM to 01:00 PM

 

 

Organised by: Marketing Club, Maharishi School of Business Management, Noida

 

 

Objective of the Activity: The objective of the To enhance students’ understanding of branding concepts and creative design principles through an interactive workshop, while fostering innovation, teamwork, and practical application of marketing strategies via a logo design contest. This activity aims to equip participants with the skills to create impactful brand identities, bridging theoretical knowledge with hands-on experience.

Participating Students: 8 students from BBA and B.Com 2nd year were the participants of the Activity.

The Marketing Club organized a Branding Workshop followed by a Logo Design Contest to promote creativity, innovation, and an in-depth understanding of branding principles. The workshop provided students with practical insights into creating impactful brand identities, while the contest encouraged them to apply these concepts in a real-world scenario.

The event began with a Branding Workshop led by evaluator Dr. Aditya Yadav and Dr. Neha Agrawal covering topics such as brand identity, brand positioning, and the role of visual elements in marketing.

After the workshop, students participated in the Logo Design Contest where they were tasked with designing a unique and relevant logo for a given brand theme. Target group: Students from various disciplines interested in marketing and design.

After a thorough evaluation by the judging panel based on creativity, relevance, and execution, the winners were declared as follows:

First Prize: Ridhima Bajpai and Rishi - B.com 3^rd Sem  
Second Prize: Sidhharth– Class-BBA 3^rd Sem
Third Prize: Shivani Nuniya  – Class-B.Com3rd Sem

The Branding Workshop and Logo Design Contest proved to be a highly engaging and educational event, allowing students to explore the creative aspects of branding. The winners were appreciated for their outstanding work, and all participants received certificates for their enthusiastic involvement.