A Report on Visit to

 

“Industrial Visit to Yakult Danone Pvt. Ltd., Sonipat, Haryana”

 

 

28^th February, 2025 (Friday)

 

 

9:00 AM to 03:00 PM

 

 

Organized by: Maharishi School of Business Management, Noida Campus

 

 

Objective of the Visit: The objective of this industrial visit was to gain practical insights into the production processes of Yakult, an established probiotic drink, and to deepen our understanding of its historical context, health benefits, and market performance.

Participating Students: A total of 40 students from the MBA 2nd semester and BBA 2nd semester participated in the visit. The Maharishi School of Business Management successfully organized an industrial visit to Yakult Danone Pvt. Ltd., Sonipat, Haryana, on Friday, 28th February 2025. The purpose of the visit was to gain practical insights into logistics operations, supply chain management, and cargo delivery.

The group, accompanied by Ms. Srishti Banerjee and Ms. Simar Olakh, Assistant Professors at SOBM, departed from MUIT at 9:00 AM and arrived at the Yakult facility by 11:30 AM. Upon arrival, the students were welcomed by Ms. Mehak, PR Manager, who provided an overview of the company's mission, vision, values, and business operations. To commemorate the visit, a group photograph was taken at the facility entrance.

Key Points of the Visit:

• Introduction to Yakult Danone: Ms. Deepika provided a brief introduction to Yakult Danone India Pvt. Ltd. The company operates a prominent manufacturing facility in Sonipat, Haryana, which plays a significant role in the production of Yakult probiotic drinks for the Indian market.
• State-of-the-Art Manufacturing Facility: Ms. Mehak took the students on a plant tour to familiarize them with the manufacturing process. The Sonipat plant incorporates cutting-edge technology to ensure high efficiency and precision in the production of Yakult’s probiotic drinks.
• Product Variants and Consumption: In India, Yakult is available in two main variants: Yakult Original and Yakult Light. It is generally recommended to consume one bottle of Yakult daily to support gut health. Yakult should be stored in a refrigerator to maintain the viability of the live probiotics.
• Sales of Yakult: During the visit, students learned about Yakult’s successful positioning as the preferred probiotic drink in the Indian market. The company has adopted an innovative sales strategy, emphasizing direct distribution channels and collaborations with health professionals to enhance consumer trust.

 

Interactive Q&A Session: The students actively participated in the discussion, asking numerous insightful questions. Some of the key topics covered during the Q&A session included:

• Health benefits of Yakult
• Challenges and opportunities for Yakult in India
• Challenges faced in maintaining temperature during transportation
• Customer guidelines
• Career opportunities at Yakult

The session was highly interactive and provided students with practical insights into the inner workings of Yakult, strengthening their understanding of its historical context, health benefits, and market performance.

Conclusion:
The visit concluded with a felicitation ceremony, during which Ms. Srishti Banerjee and Ms. Simar Olakh presented Vastram to Ms. Deepika and Ms. Mehak of Yakult Danone as a token of appreciation. Following an enriching learning experience, the students returned to MUIT at 3:00 PM.

The industrial visit to Yakult Danone, Sonipat, provided valuable insights into the company’s operations, historical significance, health benefits, and marketing strategies. With a strong foundation in research, innovation, and consumer engagement, Yakult continues to excel in a highly competitive market. As the demand for health-oriented products grows, Yakult’s commitment to promoting gut health further establishes its significance in the food and beverage industry.