A Report on

 

Guest Lecture on “The Art of Balance: Exploring the Essentials of Marketing Mix”

 

 

 

 

30^th July, 2024 (Tuesday)

 

 

11:00 AM to 12:30 PM

 

 

 

 

 

 

 

Organised by: Maharishi School of Business Management, Noida

 

Objective of the Guest Lecture: The guest lecture aimed to provide thorough understanding of the fundamental elements of the marketing mix—product, price, place, and promotion—and to equip students with practical insights and real-world applications to enhance their strategic thinking in marketing.

 

Participating Students: BBA and B.Com 2^nd year students were the primary attendees of the guest lecture.

The Maharishi School of Business Management, Noida, in collaboration with Twashta Business Solutions Pvt. Ltd.’s SkillsRediscovery.com, as an outcome of the MOU signed, organized a guest lecture on the theme "The Art of Balance: Exploring the Essential of Marleting Mix" on July 30, 2024 (Tuesday) in the Maharishi School of Business Management Department at MUIT, Noida Campus.

The speaker of the guest lecture was Mr. Chandan Kumar, an entrepreneur with over 20 years of experience in the fields of business advisory, banking, HR outsourcing, marketing, and social work. He is a Director (Marketing) of FoxGloves Manpower Services Pvt. Ltd., which helps SMEs and E-commerce. The lecture commenced with the felicitation of the guest speaker by Prof. (Dr.) Smita Mishra (Dean, SOBM).

The speaker delivered a comprehensive lecture on the marketing mix, meticulously covering its essential components—product, price, place, and promotion. His presentation provided detailed insights into how each element plays a crucial role in developing effective marketing strategies. By integrating real-world examples and case studies, the speaker illustrated the practical applications of these concepts, helping students understand their significance in various business scenarios.

The lecture concluded with an engaging query session, where students actively participated by posing questions and seeking clarifications. This interactive segment allowed students to delve deeper into the subject matter, enhancing their grasp of the marketing mix and its application. The session was a valuable opportunity for students to engage with the speaker and gain further insights, making the event a memorable and educational experience for all attendees.